As part of the study, participants were asked a series of questions and were instructed to grade their level of sympathy of Israel on a 1-10 scale. Later, participants were presented with several branding videos on Israel, before being asked more questions in order to see whether their opinions changed after watching the clips.
After watching the videos, a total of 51% of all respondents said their views on Israel changed for the better.
I’ll bet they were those tourism promotional videos with babes on the beaches.