re: #554 iceweasel
Yep. Reapply the sunblock every time you get out of the water, and every hour or so.
And if you burn anyway, moisturize, moisturize, moisturize. It won’t really help the pain, but it will keep you from peeling.
/very pale person here; obsessive about skin cancer.
Not just at the beach. Sport styled sun screen for non-swimming activities like golf are also important. Lip balm too.