Governor Hickenlooper’s joke about negative advertising:

The shark family spots some people swimming in the water. Father shark tells little shark, “This is how we do it. First, we circle around with just the tip of our fins showing.”

“Okay, I can do that,” says little shark. So they circle twice, with the people gasping and saying, “Ooh, is that a shark?”

Father says, “Next, we circle with our full fins showing.”

“Ooh, this is fun!” says little shark, giggling happily. “I can do this!” So they circle twice more, and the people freak out, screaming, “Help! Eek! Those were sharks!”

“Now what do we do next?” says little shark.

“We eat them.” And they gobble down the people.

With his tummy so full that he can barely move, the baby shark finally says, “Ooh, I’m tired now. Why did we have to circle so much?”

And the parent sharks tell him, “Son, people are delicious. But they’re even better after you scare the shit out of them.”

(There was a deafening cheer for our Governor from the crowd, I’m told.)