Zombie and karmic:

I wonder if they’re thinking of using javascript in some way. My concern is how this is going to work across platforms. The only way to do that would be to do something that would work in a browser now: Javascript, Java, Adobe, something like that. Otherwise, it won’t work.

I agree: part of it is bluff, but they must have something in mind; they have spent some time on it already to be prepared to come out and make a news release of this.