The NRA’s new advertisement is a blatant appeal to the looniest segment of the right wing, to those cretins who seem to believe President Obama’s children deserve no special protection just because their father is President of the US.

And when they were criticized for this disgusting ad, their response was:

NRA spox: “Whoever thinks the ad is about Pres. Obama’s daughters are missing the point completely or they’re trying to change the subject.”

— Mike O’Brien (@mpoindc) January 16, 2013

More craziness from the increasingly shrill NRA:

Throughout its history, the National Rifle Association has led efforts to promote safety and responsible gun ownership. Keeping our children and society safe remains our top priority.

The NRA will continue to focus on keeping our children safe and securing our schools, fixing our broken mental health system, and prosecuting violent criminals to the fullest extent of the law. We look forward to working with Congress on a bi-partisan basis to find real solutions to protecting America’s most valuable asset - our children.

Attacking firearms and ignoring children is not a solution to the crisis we face as a nation. Only honest, law-abiding gun owners will be affected and our children will remain vulnerable to the inevitability of more tragedy.