Nielsen: US video gamers spending more on outdoor activities than video games
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In theory, a change in overall leisure spending, up or down, need not have any impact on share devoted to each category but it clearly did in 2010 versus 2009. Some of this can be attributed to cyclical sentiment and behavior shifts during a recessionary period. However, a deeper look suggests structural changes across media and entertainment, such as the rise in mobile spending will continue an elaborate tug-of-war among screens and categories for share of wallet
Or maybe we’ve just woken up to the fact that this generation of Americans might have a lower life expectancy than the previous one? Hmm…