If you are fifty three days out from election and still trying to stir up enthusiasm from your committed base it’s a bad sign for your chances to win.
Romney and — particularly — his running mate Rep. Paul Ryan, have spent a week road-testing alternatives, going positive and going negative, swinging at the president on everything from faith to foreign policy. The new efforts mark a shift from a summer of fruitless discipline and a convention in which attempts to present a friendly, moderate tone trumped any policy substance. And campaign planners said their moves mark a new campaign consensus.
“No one in Boston thinks this can only be about the economy anymore,” one top aide said last week. “The economy narrows the gap and puts us in contention, but we have to bring more to the table.”
The core factor in the search for a new message, aides say privately, was the August jobs report. The anemic job growth was widely viewed as bad news for Obama even as the unemployment rate dropped due to people leaving the workforce. But the national shrug confirmed Romney campaign concerns that the most visible economic indicator would remain muddled through Election Day.
Ryan himself has emerged as a central player in this calculation, making the case internally for a clearer conservative policy message. One high level Republican with ties to the campaign told BuzzFeed that Ryan was chaffing at Boston constraining him from talking about and defending his policy ideas from Democratic attacks. Ryan wanted to be “unleashed,” the Republican said.
And Ryan’s latest campaign swing offers the clearest indication that he’s gotten his wish. On Friday at the Values Voters Summit in Washington, D.C., Ryan offered a new gambit on offense, attacking Obama on social issues and income inequality in one fell swoop.“‘We’re all in this together’ - it has a nice ring,” Ryan said, quoting a frequent Obama line. “For everyone who loves this country, it is not only true but obvious,” he said. “Yet how hollow it sounds coming from a politician who has never once lifted a hand to defend the most helpless and innocent of all human beings, the child waiting to be born.”On Saturday at a rally at R.E. Olds Park Amphitheatre here, Ryan laid into the Federal Reserve for “undermining the credibility of our money” and “debasing our currency,” with the latest round of stimulative monetary policy.